BRAND

 

Understanding the power, potential and possible flaws of your brand is the difference between communicating a problem or presenting a solution.

 
 
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HOW IS YOUR BRAND AFFECTED BY THE RISE OF NEW CONSUMER TOUCHPOINTS?

Our demands on brands have changed. The control is in the hands of the consumer and possibilities to communicate your brand in a broader perspective have arisen. How do you manage this? How do you capitalise on this? If you see the possibilities, we have the experience to guide you.


DEFINING A GOAL IS JUST THE START OF YOUR JOURNEY

To build or change a brand takes time, where campaigns and communications play different roles. It is important to have the right expectations and goal to evaluate the outcomes correctly. We help our clients establish the right KPIs to follow their brand’s development continuously and be able to act timely.

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It’s hard to find a person with more experience of brand research and development than Fredrik Andersson.
Maybe even impossible.

Fredrik however is easily found at:

fredrik.andersson [at] howcom.se
+46 70 543 53 90