“The brand tracking allows us to follow our and our competition’s development on chosen KPIs. Since e.g. changes in preference precede changes in behavior, we have an indication of what’s next.”
● Follow the development of your and your competition’s brands
● Adjust strategies based on consumer insights
● Learnings on category level
All brand tracking is adjusted after your needs and wishes, but some data points that always should be included are: brand awareness, advertisement recollection, brand funnel, attitude, purchases and purchase intention and NPS.
Everything measured is compared to media investments, earlier levels and, if available, sales or traffic.