We’re living in times of a new market logic.
We’ve been hit by a digital revolution which might strike you as frustrating and difficult or a fantastic opportunity.
It’s all a matter of perspective
Digitalization IS MORE THAN JUST TECH
It is hard for a company with a legacy, structures and processes to look at the world with new eyes. Young companies have a headstart in this sense, but there is a way for established brands to find an alternative logic and praxis. With a combination of workshops, questionings and methods we help organisations establish a future friendly way to move forward in to this new era.
FROM OWN CHANNEL TO TOUCHPOINTS
Own channels is it’s own chapter, and more comprehensive than some would say, since it is larger than just a single area or function. With our experience from Business and Service Development as well as Digital Strategy we help organisations discover the consumer touchpoints that are more than just media and communication. Marketing is being redefined. Touchpoints are communicating. It is more than just semantics.
Are you moving from a traditional advertiser to a digital one? New formats, distribution and channels means new approaches to budgeting, campaigns and projects. We support you in your transformation in to an agile, result-optimised and digital advertiser. The key is most often to improve the processes and cooperation with the involved agencies and consultants. This is an area where we are highly experienced.